VAN LEEUWEN NOLITA

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VAN LEEUWEN NOLITA

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project

VAN LEEUWEN NOLITA

services
Conceptual Design 
& Branding
Spatial Layouts
Design Development 
& Renderings
Construction 
Documents
Construction 
Administration
location
New York, NY
collaborators
Pentagram Reid Rolls
summary
Van Leeuwen came to us as a growing brand in need of a strategy for their new store design that felt structured but maintained the artisanal DNA of their origin. Our goal was to bridge both the refined quality & playfulness of their brand and develop a modern take on a classic ice cream parlor. Taking cues from their conspicuous packaging design - created by Pentagram - we went bold with the use of a single pastel blue color throughout. The iconic ice cream storefront, created of a simplified cone shape composed of marble and glass, has since been memorialized on T-shirts, illustrations and has provided a backdrop for countless social media posts.
Awards
Awards
"Our Clients come to us because they are decidedly anti cookie cutter in their approach to growth. "
Sarah Carpenter
"Our Clients come to us because they are decidedly anti cookie cutter in their approach to growth. "
Sarah Carpenter
"Our Clients come to us because they are decidedly anti cookie cutter in their approach to growth. "
Sarah Carpenter
"Our Clients come to us because they are decidedly anti cookie cutter in their approach to growth. "
Sarah Carpenter
"Our Clients come to us because they are decidedly anti cookie cutter in their approach to growth. "
Sarah Carpenter
Awards
Awards
Awards