Sarah Carpenter & Studio is a full service design and architecture studio specializing in visual identities, art direction, digital design, print design, editorial design and illustration. Read more
Conceptual Design & Branding
Design Development & Renderings
Custom Furniture & Lighting Design
Hudson Yards, NY
Building upon the aesthetic vocabulary created with our design for their downtown branch, this Van Leeuwen location was modified to fit within the context of its surroundings of Hudson Yards, Manhattan's first luxury mall. Each store features a different dominant color, a move that's in alignment with their packaging design and promotes the connection between physical store and the retail presence of their brand. The graphic facade-composed of single and double scoop ice cream cones-serves as a beacon to mallgoers looking for treats that evoke the pleasures of childhood; the mint green material palette speaks to the richness of their whole ingredient ice cream.